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AMOUR ~Its Within You.. the Style, the Elegance the Inspiration!

AMOUR ~Its Within You.. the Style, the Elegance the Inspiration!


It’s safe to categorically state that we do in fact now live in a digital world and age. Most of us find ourselves surrounded without any conscious effort, with perfectly filtered projections of people and their private lives. Our sense of self-worth is becoming increasing intertwined with how we are doing with respect to others. What we fail to grasp is that these projections are deceptive and prevent us from developing a good self-image and a healthy sense of self-esteem.

In contrast to this detrimental trend, MGT’s Amour derives its theme of inspiration from the idea of self-love and the celebration of the self as the perfect muse. The collection is conceived around the idea of celebrating individuality and doing what you love without hesitations stemming from a fear of judgment. It is about endorsing your inner muse and the light and positivity within us. With unrealistically set goals and aspirations constantly bogging us down, it is this inner beauty which can serve as the weapons with which we can defeat the growing negativity around us. Amour is about breaking the shackles of conformity that constantly fill us with self-doubt, and channeling our inner muse with a spirit of acceptance and contentment. Its brings to focus the idea that each individual is unique in his/her own right and that real beauty lies in our uniqueness of sensibilities and aesthetics and not in the forceful conformity to unsuitable trends.

When it comes to uniqueness of sensibilities, Maheen needs no introductions as we all have seen her endorsing her own unique style and adorning her own designs throughout her career as a fashion designer, and before.  Being the most fitting representation of this beautiful and novel theme, Maheen for the first time will be seen in the role of a muse for her own brand and the upcoming collection Amour launching on the 26th of October. We at Maheen Taseer hope to be the agent of an important change which we wish to see in our society, and hope that we find in this cause the support and love we need.

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